SES Deliverability learning series: Domain Authentication (Part II) | Amazon Web Services
Welcome back to part two of our Domain authentication masterclass! Today, we're demystifying DMARC reports and unpacking the latest bulk sender requirements that are reshaping email delivery standards.
First, let's decode DMARC reports - those powerful XML documents that hold the key to understanding your email authentication performance. We'll explore both Aggregate (RUA) and Forensic (RUF) reports, showing you exactly how they work and why they're crucial for monitoring your email security. You'll learn practical ways to interpret these reports and set up smart monitoring systems that keep your email program running smoothly.
Then, we're diving into the major updates in bulk sender requirements introduced by Microsoft, Google, and Yahoo in 2024-2025. If your organization sends more than 5,000 emails daily, these changes directly affect you. We'll cover the essential authentication protocols, spam complaint management strategies, and the new one-click unsubscribe requirements that are now mandatory.
Whether you're a seasoned email marketer or just starting with bulk email campaigns, this guide will give you the knowledge to maintain strong deliverability and protect your sender reputation. Ready to become an email authentication expert? Let's get started!
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