Why Is Plaid Associated With Christmas?
Why are plaid and tartan associated with Christmas?
Although it feels like a deeply rooted historical tradition, the truth is . . . well, if you don’t want to know the truth, stop watching right now.
So the truth is that the explosion of plaid as a “holiday pattern” began in mid-20th century America as a marketing ploy.
Retailers found out that red and green plaid patterns, which happened to align with Christmas colors, sold extremely well during the holidays.
Department stores, catalog companies like L.L. Bean and Pendleton, and later brands like Ralph Lauren built entire holiday collections around plaid and tartan, cementing the association in consumer minds.
The cozy, nostalgic aesthetic also fit perfectly with that idealized image of winter holidays — crackling fires, rustic cabins, traditional family gatherings — so much so that it became sartorial shorthand for festive warmth.
Now some people may point to Scotland and tartan in the cold weather or the romanticization of Scottish Highland culture during the Victorian era as a way to try and tease out some sort of academic historical link, but the truth is . . . it was all marketing and it worked.
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For business inquiries and to work with Brian Sacawa or He Spoke Style, please email Ms. Alex Poinsett at alex.poinsett@estatefive.vip.
Contains affiliate links // Stay tailored!
#hespokestyle #christmasstyle #plaid
Although it feels like a deeply rooted historical tradition, the truth is . . . well, if you don’t want to know the truth, stop watching right now.
So the truth is that the explosion of plaid as a “holiday pattern” began in mid-20th century America as a marketing ploy.
Retailers found out that red and green plaid patterns, which happened to align with Christmas colors, sold extremely well during the holidays.
Department stores, catalog companies like L.L. Bean and Pendleton, and later brands like Ralph Lauren built entire holiday collections around plaid and tartan, cementing the association in consumer minds.
The cozy, nostalgic aesthetic also fit perfectly with that idealized image of winter holidays — crackling fires, rustic cabins, traditional family gatherings — so much so that it became sartorial shorthand for festive warmth.
Now some people may point to Scotland and tartan in the cold weather or the romanticization of Scottish Highland culture during the Victorian era as a way to try and tease out some sort of academic historical link, but the truth is . . . it was all marketing and it worked.
Join the community as an insider:
https://hespokestyle.com/newsletter-sign-up-youtube/
Shop essential menswear:
https://hespokestyle.com/shop/
Browse the essential men’s style library:
https://kit.co/hespokestyle/essential-library-of-men-s-style-books
---
NEW VIEWER? START HERE
https://www.youtube.com/playlist?list=PL3v2lRj6jZMeVLnSveZFagb48MaeGfAmo
---
WHO AM I? GET TO KNOW ME BETTER:
5 Things I Regret Buying The Most
https://www.youtube.com/watch?v=fEE5fURfTUk&list=PL3v2lRj6jZMdj2TKL6JezNG_DqudHnRLB&index=5
Reacting To Your Assumptions About Me
https://www.youtube.com/watch?v=cE0Qsgr1TbE
5 Things I Wish I Knew In My 20s
https://www.youtube.com/watch?v=04N8PCUMMaQ&list=PL3v2lRj6jZMdj2TKL6JezNG_DqudHnRLB&index=4
---
CONNECT WITH ME
Website: https://hespokestyle.com/
Instagram: https://www.instagram.com/hespokestyle
TikTok: https://www.tiktok.com/@hespokestyle
Pinterest: https://www.pinterest.com/hespokestyle/
Facebook: https://www.facebook.com/hespokestyle
For business inquiries and to work with Brian Sacawa or He Spoke Style, please email Ms. Alex Poinsett at alex.poinsett@estatefive.vip.
Contains affiliate links // Stay tailored!
#hespokestyle #christmasstyle #plaid
He Spoke Style
Dressing well is empowering. It’s transformative. Dressing well gives you confidence and self-respect. It sets a positive example to those around you. It shows that you are someone who puts their best effort into everything you do. It makes you feel good....