How I Created a Successful Brand That Makes People Feel Something // TRAIN BRAIN

How I Created a Successful Brand That Makes People Feel Something

Thirty-three days after signing his first NBA contract in 2009, Lanny Smith suffered a career-ending knee injury. After his injury, he transitioned to entrepreneurship, and in 2020 launched athleisure brand Actively Black with the intention of driving a meaningful impact in the Black community. In addition to impressive growth since its founding, Actively Black donates hundreds of thousands of dollars to organizations and programs that support Black communities.
00:00 From career-ending injury to entrepreneur
00:21 Getting started
01:55 A brand that makes you feel something
03:03 Balancing profit and purpose
03:55 How to compete against the Nikes of the world
Books, tools, and more: store.hbr.org
Follow us:
https://hbr.org/
https://www.linkedin.com/company/harvard-business-review/
https://www.facebook.com/HBR/
https://twitter.com/HarvardBiz
https://www.instagram.com/harvard_business_review
Sign up for Newsletters: https://hbr.org/email-newsletters
#HarvardBusinessReview #Entrepreneur #Entrepreneurship #Career #Business #Job #Work #Harvard #HarvardBusinessSchool
Copyright © 2024 Harvard Business School Publishing. All rights reserved.

Harvard Business Review

At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, custome...

Office Politics Got You Down?

Struggling to Get Promoted?

How Will AI Shape the Next Decade?

How to Answer: "Why Should We Hire You?"

Thinking About Quitting

Responsible Use of AI

Introverts: Here's How to Be Heard

Managing Intense Stress at Work

Do You Have an Archnemesis?

How Do I Say "No" at Work?

Building Trust on Teams with Conflict

Reid Hoffman on How He Makes Winning Bets in Silicon Valley

Here's a Type-A Trap to Avoid

The Psychology Behind Why (Some) People Love Horror

Product Flops and Collapsed Corporations: Business Lessons from the Failure Museum

Do You Keep Burning Out?

How Can Women Seek Effective Work Mentors?

U.S. Politics is Broken: Here's How Industry Competition Theory Can Help Fix It

Are You Too Direct at Work?

Responding to the "Pet-to-Threat" Treatment

Feeling Stalled in Your Career?

Is It Time to Move On?

Dealing with a Macromanager

How to Answer Situational Interview Questions

Commander's Intent Enables Great Leadership

Stories Define What Kind of Company You Are

The Tipping Point for Changing Team Dynamics

How Women Can Deal with a 'Double Bind' Problem

Why Every Leader Should Journal

How Do I Gain Power at Work?

How to Work Smarter

Power: What It Is, How to Get It, and What to Do with It

Can Work Make You Happy? Should It?

What's the Most Effective Negotiation Tactic?

Can Work Make You Happy? Should It?

You Are Not Your Job Title

Why Leadership Teams Fail

Identity Crisis: Why Defining Yourself by Your Career Is a Problem

Confessions from Workaholics Around the World

Fighting Workaholism: “You’re More Than a Success Machine”

Team-Building Ideas for Remote Teams

Fighting Workaholism: You Are Not a Success Machine

Why People Resist Retirement

When Your Job Isn't Your Dream Job

Stand Out in a Job Interview | The Harvard Business Review Guide

Why “Wisdom Work” Is the New “Knowledge Work”

How to Receive Feedback Like an Olympic Athlete

5 Actions Companies Can Take to Prioritize Employees’ Well-Being as the Climate Changes

3 Ways to Follow Up After a Job Interview

Tom Brady’s 7 Key Behaviors for Great Team Leadership

Tom Brady on the Art of Team Leadership

How to Follow Up with Someone Who's Not Getting Back to You

Brands Must Learn to Navigate the Echoverse

How to Stand Out in Your Virtual Job Interview

Can Capitalism Be Both Progressive and Profitable?

When to Decline a Networking Request

6 Ways to Bring Strategy into Your Work Every Day

Do Compliments Make You Cringe? Here's Why.

How Starbucks Devalued Its Own Brand

Why Does Being Liked Matter to Us?

What Sets Genius Teams Apart

4 Question Not to Ask in a Job Interview

Gossip at Work: Benefits and Pitfalls | The Harvard Business Review Guide

A Two-Minute Burnout Checkup

Tech at Work: What GenAI Means for Companies Right Now

7 Key Tensions Every Leader Must Balance

How I Helped Transform Bangladesh’s Healthcare, One Patient at a Time

The Friend Who Recently Joined Corporate America (Part II)

A Better Way to Think About Your Career

How We Bridged Digital Divides to Unlock the Power of Emerging Markets

The Friend Who Recently Joined Corporate America

Tech at Work: How to Get the Most Out of Digital Collaboration Tools

How I Upcycled Unwanted Foods Into Tasty—and Profitable—Snacks

Helpful vs. Unhelpful Feedback

3 Surprising Mistakes People Make When Crafting a Resume

How I Created a Successful Brand That Makes People Feel Something

Do You Need to Customize Your Resume for Every Role?

Fixing a Broken Relationship at Work: The Harvard Business Review Guide

Helpful vs. Unhelpful Ways to Give Feedback

Should You Hold That Meeting?