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In this video, we'll walk you through the Go-To-Market (GTM) Strategy Framework and provide you with a detailed checklist on how to build a winning strategy in 2024. Whether you're launching a new product or entering a new market, having a solid GTM strategy is essential for success. We cover everything from defining your target market, understanding your competition, positioning your product, and creating impactful messaging to effectively reaching your audience. Learn how to leverage the latest AI and Generative AI tools to streamline your strategy and execute your plan like a pro. By following this framework, you'll ensure your product stands out from the competition and achieves its full potential in the market. If you're ready to take your product to the next level, don't miss this video!
00:00 - Introduction
02:29 - What is Go to Market Framework?
03:14 - Defining Your Market
03:54 - Defining Your "Why"
04:54 - Positioning
05:24 - Go To Market Strategies
08:34 - Understanding the Competition
09:04 - Messaging
09:44 - Execution
FAQs:
✅What is a Go-To-Market Strategy?
A Go-To-Market (GTM) strategy is a plan that outlines how a company will deliver its product or service to the market and reach its target audience. It involves market research, positioning, pricing, and channels of distribution.
✅Why is a Go-To-Market Strategy important in 2024?
With growing competition and rapid technological advancements like AI, having a GTM strategy ensures that your product is launched effectively and reaches the right audience, maximizing its chances for success.
✅How can AI help in Go-To-Market strategies?
AI can automate customer insights, predict market trends, and personalize messaging, helping businesses make data-driven decisions and optimize their marketing strategies faster and more efficiently.
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✅ About Post Graduate Program in Digital Marketing Program:
This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
✅ Key Features:
- Purdue-Simplilearn Joint Post Graduate Program Certification
- Purdue Alumni Membership and Masterclasses
- Masterclasses from top Purdue instructors
- 200+ hours of applied learning
- Experiential learning through case studies and theme-based project work
- Get noticed by the top hiring companies
- Learn 35+ Digital Marketing tools
✅ Skills Covered
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
- Search Psychology
- Keyword Organization and Match Types
- Keyword Research
- Advanced Ad Features
- Ad Testing and ExtensionsLanguage Targeting
- And Many More
Note: 1 year of experience is preferred
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