These logo designs helped save brands from certain death!
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n this video, we dive deep into the world of logo design, uncovering how certain logo redesigns saved iconic brands from potential downfall while others had the opposite effect. The famous Nike Swoosh, designed by a graphic design student in 1971, transformed the brand from Blue Ribbon Sports into the global giant we know today. Its bold, minimalist design became a symbol of success. We also examine Instagram’s dramatic shift from a realistic camera icon to a colorful, simplified logo, which initially shocked users but ultimately helped solidify the platform’s modern appeal.
Airbnb’s logo, designed to symbolize belonging and connection, sparked widespread ridicule for its similarity to inappropriate shapes. However, the controversy faded, and the logo has since become an integral part of the brand’s identity. On the other hand, Pepsi’s 2008 redesign proved that not all logo changes lead to success—sales and consumer sentiment took a hit following the logo’s debut, a reminder that even big brands can stumble with their visual identity.
Whether you’re a graphic designer, a branding enthusiast, or simply curious about the power of design, this video breaks down the importance of logo design in shaping a brand's destiny. Learn how these famous logos impacted their brands and the key lessons you can take away for your own design projects.
#LogoDesign #GraphicDesign #Branding
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