Amazon Ads is leveraging generative AI to remove creative barriers and help brands of all sizes be more efficient and innovative in their advertising campaigns. Amazon Ads recently unveiled generative AI-powered tools for advertisers that help brands craft engaging content across formats like video and audio, boost creativity, and enhance campaign performance. Join Taimur Rashid, head of generative AI innovation and deliver at AWS, as he chats with Jean-Luc Nahon, director of creative building formats at Amazon Ads, about Amazon Ads latest innovations, and how these leverage generative AI to elevate creativity, and craft ads that captivate customers.
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