Is your app delivering its full business potential? If you're only focusing on installs, you're missing out on crucial opportunities for building more growth and loyalty. In this insightful discussion, Ginny Marvin sits down with leading agency experts, Shawn Meade from Razorfish and Tim Woitkun from Dentsu to explore how to unlock your app's true value. They reveal the biggest pitfalls and share the three strategies to move your ROI beyond the install.
What the experts share:
✨ Beyond installs: Why defining your long-term business outcome and focusing on in-app engagement and Lifetime Value is your ultimate growth driver, turning users into loyal advocates.
? Measurement that matters: How leveraging rich, first-party app data can optimize your entire marketing strategy, making your web campaigns more profitable and fueling smarter optimization.
? Deep linking power: create seamless user journeys that eliminate friction and guide customers to exactly the right place in your app. Web to App Connect bridges the gap between web discovery and in-app action.
TIMESTAMPS
0:00 - Intro: The mistake of install-only strategies
0:10 - Start with your North Star
0:45 - Measure what matters
1:18 - Deep Linking & Delivering Value
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? Learn how Web to App Connect can help you get more out of your app here: https://support.google.com/google-ads/answer/12131000?hl=en
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