How To Use Semrush For Keyword Research And SEO | Semrush Keyword Research Tutorial | Simplilearn
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In this video, "How To Use Semrush For Keyword Research And SEO" from Simplilearn, we dive into a full demo of Semrush's powerful tools for boosting your SEO strategy. Learn how to perform effective keyword research and distinguish between head, body, and longtail keywords to target the right audience. We cover essential features, including the Keyword Magic Tool for finding high-impact keywords, the Keyword Gap feature for spotting untapped opportunities, and the Position Tracking tool to monitor your keyword rankings over time. You'll also discover techniques for competitive and organic research to analyze your rivals' strategies and leverage backlink insights to enhance your site's authority. Whether you're new to SEO or looking to refine your approach, this guide will walk you through using Semrush's features to maximize your search engine visibility.
00:00:00 - Introduction To Keyword Research
00:01:35 - Getting Started With Semrush
00:02:20 - Keyword Magic Tool
00:04:00 - Keyword Overview
00:06:54 - Keyword Gap
00:08:11 - Position Tracking
00:10:00 - Domain Overview
00:10:55 - Backlink Analytics
00:13:20 - Site Audit
00:14:57 - Quiz Time
Semrush is a comprehensive online visibility and digital marketing tool designed to help businesses improve their SEO, content marketing, social media, and competitive research strategies.
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➡️ About Post Graduate Program in Digital Marketing
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
Key Features:
✅ Joint Purdue-Simplilearn Digital Marketer Certificate
✅ Become eligible to be part of the Purdue University Alumni Association
✅ Masterclasses delivered by Purdue faculty
✅ Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
✅ Build your website & learn real-world hands-on digital marketing techniques
✅ Master sessions by Meta Blueprint trainer
✅ 6-credit transfer for the Purdue Online MS in Communication program
✅ Meta Certified Digital Marketing Associate exam voucher worth USD $99
✅ 5 Capstone problem statements and 15+ course-end projects
✅ 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
✅ Learn via Harvard Business Publishing case studies
✅ 35+ digital marketing tools
✅ Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
✅ Course aligned with Hootsuite and SE Ranking certification
✅ Learn using Meta Business Coach Chatbot
✅ Live classes delivered by Industry Experts along with self-paced content
✅ Simplilearn's JobAssist helps you get noticed by top hiring companies
Skills Covered:
✅ Website Creation
✅ Behavioral Marketing
✅ Keyword Research
✅ Search Engine Optimization
✅ Search Engine Marketing
✅ Campaign Management
✅ Social Media Marketing
✅ Mobile Marketing
✅ Content Marketing
✅ Content Strategy
✅ Strategies for Paid Campaigns
✅ Analytics ROI and Evaluation
✅ AI Automation and Emerging Technology
Learning Path:
✅ Induction Session for Purdue Digital Marketing
✅ Website Creation: First Step in Your Digital Marketing Journey
✅ Digital Marketing Landscape
✅ Behavioral Marketing
✅ Search Engine Optimization (SEO)
✅ Search Engine Marketing (SEM)
✅ Social Media Marketing (SMM)
✅ Email Marketing
✅ Mobile Marketing
✅ Content Strategy
✅ Strategies for Paid Campaigns
✅ Analytics, ROI & Evaluation
✅ AI, Automation & Emerging Technology
✅ Digital Marketing Capstone
Electives:
✅ Stukent Digital Marketing Simternship
✅ Digital Marketing Meta Master Session
✅ Purdue Digital Marketing Master Class
✅ Affiliate Marketing
✅ Blogging
✅ Ecommerce Listing
✅ B2B Marketing
✅ PGDM: Generative AI in Sales and Marketing
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