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In this episode of The Future, Chris Do sits down with Finn McKenty—former CreativeLive strategist, YouTube creator of The Punk Rock MBA, and marketing expert—to unpack the intersection of design, marketing, and building a personal brand. Finn shares his journey from industrial design to becoming a YouTube sensation with over 130 million views, along with the lessons he's learned about storytelling, visibility, and thriving in today’s competitive creative landscape.
What you'll learn:
- How to leverage storytelling to build a personal brand.
- Procter & Gamble’s ACB (Accepted Consumer Belief) and RTB (Reason to Believe) frameworks.
- Why emotional engagement is the key to creating impactful content.
- Strategies to navigate the rising challenges posed by free information and AI.
- Actionable tips for entrepreneurs to market effectively on LinkedIn and YouTube.
- If you're ready to unlock the tools for building your personal brand and scaling your creative business, this episode is for you.
Timestamps:
0:00 – Intro
2:10 – Finn McKenty’s journey from design to marketing
8:25 – Why Finn switched careers and found his niche in marketing
14:50 – YouTube: Starting at 38 and growing to 130M views
18:30 – The importance of visibility for opportunity
23:45 – Procter & Gamble's ACB & RTB frameworks explained
30:10 – Key lessons from designing for brands like Swiffer and Febreze
34:05 – The shift in educational products and the rise of free information
41:20 – How to make boring topics emotionally engaging
45:35 – Building trust and credibility with your audience
50:10 – Outro and Socials
Hashtags:
#CreativeMarketing #PersonalBranding #FinnMcKenty #ChrisDo #YouTubeSuccess #Entrepreneurship #TheFuture #DesignAndMarketing #ContentStrategy #CreativeBusiness
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media