How Taco Bell is betting big on specialty drinks with its Live Más Cafés // TRAIN BRAIN

How Taco Bell is betting big on specialty drinks with its Live Más Cafés

Taco Bell is going all in on beverages, starting with its Live Más Café concept. The Yum Brands chain unveiled the drink-focused store format last December, and it's now projecting that it will have 30 Live Más Cafés in its portfolio by the end of 2025, with Generation Z and millennials driving the trend.

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