What Is Google Ads And How Does It Work? | Google Ads For Beginners | Google Ads | Simplilearn
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In this video from Simplilearn, we'll dive into the essentials of Google Ads and show you exactly how it works. You'll learn step-by-step how to create a campaign, choose the right bidding strategy, and select effective keywords. We'll also explore the different types of ad campaigns available—Search, Display, Video, Shopping, and more—so you can understand how each one can help you reach your marketing goals. Whether you're new to Google Ads or looking to refine your skills, this demo will provide you with the practical insights you need to optimize your campaigns and drive results.
00:00 - Introduction to Google Ads Campaign
02:41 - Create New Campaign
02:52 - Choose Objective
05:08 - Select a Campaign
07:35 - Bidding
08:11 - Targeting
09:33 - Keywords and Ads
12:10 - Budget and Review
✅ What is Google ad campaign?
A Google Ad campaign is a structured set of ads within the Google Ads platform designed to achieve a specific marketing goal, such as driving website traffic, generating leads, or increasing sales. It involves setting a budget, choosing a campaign type, targeting specific audiences, and creating ads that are displayed across Google's network, including search results, YouTube, and partner websites.
✅ Is Google Ads free to use?
No, Google Ads is not free to use. While creating an account is free, you pay based on your ad's performance, typically through a pay-per-click (PPC) model, meaning you are charged whenever someone clicks on your ad. You set your budget and control how much you spend.
✅ Who needs Google Ads?
Businesses of all sizes and types can benefit from Google Ads, especially those looking to reach potential customers online, drive website traffic, generate leads, or increase sales. Whether you're a small local business, an e-commerce store, or a global brand, Google Ads helps you target specific audiences with precision, making it a valuable tool for anyone looking to grow their business through digital marketing.
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This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
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