For too long we’ve been told video is strictly for building brand awareness, leaving performance metrics like sales and conversions to other ad formats.
We’re changing that. Now, video formats are powerful performance drivers, and we’ve made it simple for you to harness its full potential using Demand Gen.
Alejandro Osio, one of Demand Gen’s Product managers, shares why new shopping features in Demand Gen feel like you’re getting a sweet treat.
New shopping features that help you turn viewers into customers include:
1. Omnichannel bidding creates and converts demand as consumers are scrolling, streaming, and shopping to help maximize both online and offline sales.
2. Local inventory ads lets you show your real-time product and price availability for a digital in-store experience.
Learn more here → https://goo.gle/3X0hYFw