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In this inspiring keynote address from Berklee Onsite 2024, Tonya Butler brings her theme of “How to Survive Your First Day of School” to life in unexpected ways. Beginning with a grade school photo, she shares a humorous anecdote about her grandmother putting her in a homemade dress, which underscores the first takeaway of “embrace your authentic self and love who you are, the way that you are.” She eventually gets into a very dramatic event that shaped her first day of law school, and how she used all her learnings from previous first-day-of-school experiences to triumph in the face of adversity. Citing the song "If U Stay Ready" by Suga Free (and produced by DJ Quik, Robert “Fonksta” Bacon, and G-One), Butler says “if you stay ready, you ain’t got to get ready,” and she shows how this applies to your music career. “Take accountability and don’t make excuses,” Butler says, and whether you're starting a new journey or facing a crossroads, her insights offer guidance and motivation to help you thrive in both life and the music industry.
ABOUT TONYA BUTLER:
Professor Tonya Butler, JD, LLM, is chair of the Music Business/Management Department at Berklee College of Music. An accomplished educator, attorney, administrator, and motivational speaker, she spent 14 years as an entertainment attorney, working in-house for record and publishing companies and film studios. Notable clients included Rhino Records, MGM Music, and Global Disc Records. Butler is a longtime music industry advocate, having served on Memphis and Shelby County’s music, film, and television commissions; the Memphis Rock ’n’ Soul Museum Board of Directors; and the Music and Entertainment Industry Educators Association's Executive Board. She is a voting member and former two-term Governor of the Memphis Chapter of the Recording Academy and the current Chair of the College Music Society’s Committee on Music Business and Industry Engagement. For Berklee Online, Tonya is also the author of the Music Business Management and Leadership course as well as the book, “‘The Music Business is Corrupt... or Maybe You Just Can't Sing?’: How to Take Responsibility for Your Struggling Career.”
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Tonya Butler | Music Business | Berklee Onsite | Rhino Records | MGM Music | Global Disc Records | Shelby County | Suga Free | DJ Quik | Robert “Fonksta” Bacon | G-One | The Music Business is Corrupt... or Maybe You Just Can't Sing?: How to Take Responsibility for Your Struggling Career | Berklee Online