✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault
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✎ To get more details on all the research and studies mentioned in this video check out the articles below:
https://leadx.org/articles/richard-bransons-single-important-tool/
https://www.inc.com/brenda-barbosa/the-habit-billionaire-richard-branson-swears-by-and-how-you-can-cultivate-it-to.html
https://www.inc.com/carmine-gallo/why-richard-branson-takes-a-notebook-everywhere.html
https://www.virgin.com/branson-family/richard-branson-blog/why-you-shouldnt-judge-me-my-spelling
https://www.virgin.com/branson-family/richard-branson-blog/why-everyone-should-take-notes
✎ Richard Branson believes success begins with a pen and paper. He’s filled hundreds of notebooks, calling them his most important business tool—more valuable than any phone or laptop. From scribbling on a plane to jotting down ideas mid-conversation, Branson never lets an idea slip away. Even when he once had no notebook, he wrote on his passport just to capture a thought. His belief is simple: an idea not written down is an idea lost. This habit became part of Virgin’s culture, with employees and even flight attendants seeing him pause to write down feedback or ideas that later shaped his billion-dollar empire.
✎ What makes this so powerful is that Branson turned a challenge into a strength. Growing up with dyslexia made reading and remembering difficult, but instead of letting that hold him back, he used notebooks as his equalizer. Every idea, promise, or observation he wrote became something he could act on. In his world, writing things down is how you show people their ideas matter—and how you make sure they’re not forgotten. Some of Virgin’s biggest ventures were born from random notes on scraps of paper because he refused to trust his memory alone.
✎ Science backs up what Branson has practiced for decades. Studies show that handwriting boosts memory, sharpens decision-making, and increases accountability. Writing things down turns thoughts into action. Leaders like Bill Gates also keep notebooks for the same reason. Branson says 99% of people don’t take notes—and that’s a missed opportunity. A simple notebook helped a dyslexic kid build a global brand, proving that success doesn’t come from fancy tools but from what you do with what you have. So grab your notebook. Write it down. Believe.
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• From Orphan to Fashion Empire | The Untold Story of Coco Chanel - https://youtu.be/7juW1tqvmCE
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Evan
#Believe