For Volvo, this is the big one. Both physically and metaphorically, as not only is the all-new, all-electric EX90 over 5m long and closer to three tonnes than two, it’s rather important for the Swedish company’s future as well. Gone are the days of Volvo being led by estates; it’s now fronted by SUVs, and this is the headline act.
The appeal for families – because no single person is buying one – is sleek Swedish styling, a plethora of computing power to protect your precious ones, and the knowledge it rolled out of a climate-neutral factory with a chunk of it made from recycled materials. No tailpipe emissions, either.
And yet, EV sales have faltered since the EX90 was unveiled in late ’22, and Volvo has stumbled too, delaying EX90 production from early 2024 to late ’24 for additional software development and testing.
Still, it’s with us now, and only has to best the likes of Tesla, and electric SUVs from all of the German brands, to get ahead. No small ask.
Is the Volvo EX90 up to the task? Over to Top Gear Magazine’s Head of Car Testing, Ollie Marriage, to find out…
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