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In this video from the Berklee Online Digital Storytelling course, Lori Landay teaches how to apply Scott McCloud’s six-step framework to digital storytelling in order to “encite deep emotions in your audience, challenge their way of thinking, or even inspire them to take action.” The six steps first appeared in McCloud’s 1993 book, “Understanding Comics: The Invisible Art.” While the book focuses on the formal aspects of comics, their historical development, and vocabulary, McCloud also provides a foundation for creating and structuring narratives. Known as McCloud’s “Six Steps,” this framework breaks down the storytelling process from inception to execution, ensuring that each element serves the overall narrative goal. The six steps are 1) Idea/purpose: the foundation of the story—its content, ideas, emotions, purposes, or messages; 2) Form: the medium or format the story will take to communicate or express the idea; 3) Idiom: the style, genre, or mood of the story including its aesthetic or audiovisual style; 4) Structure: the composition and structure of the story; 5) Craft: the techniques used to create the story, such as video editing and sound design; and 6) Surface: the final product as it’s received by the audience. In the video Landay explains that by following McCloud’s framework you will be able to create digital stories with deep meaning, a solid structure, and demonstrating skillful craft and polish.
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ABOUT LORI LANDAY:
Lori Landay is a professor of cultural studies at Berklee College of Music and an interdisciplinary scholar and new media artist exploring the making of visual meaning in twentieth- and twenty-first-century culture. She is the author of two books, the TV Milestone Series installment of “I Love Lucy” and “Madcaps, Screwballs, and Con Women: The Female Trickster in American Culture,” in addition to articles on topics such as virtual worlds, digital narrative, silent film, and television culture. Her creative work includes animation, graphic design, creative documentary, machinima, interactive virtual art installations, and music video. Landay has been awarded the Dean’s Award for Excellence in the Professional Education Division at Berklee College of Music, a Newbury Comics Faculty Fellowship, and a National Endowment for the Humanities Enduring Questions Grant. She has consulted on and appeared in “Finding Lucy,” an American Masters documentary airing nationally on PBS and internationally. Landay holds a bachelor’s degree from Colby College, master’s degrees in American Studies and English from Boston College and Indiana University, respectively, and a doctoral degree in English and American Studies from Indiana University.
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Digital Storytelling | Prototyping | Video | Filming | Lori Landay | Scott McCloud | Understanding Comics: The Invisible Art | Six Steps | Lucille Ball