How Wawa is taking market share from fast food
One of America’s largest convenience store chains, Wawa, boasts a cult-like following, inspiring merch, tattoos, songs and even marriage proposals.
The company — with deep roots in Philadelphia and South Jersey — has built a reputation on fresh, high-quality food and beverages — items not typically associated with gas stations. This has helped Wawa steal market share from Burger King, Wendy’s and Starbucks, particularly during breakfast hour.
The company — with deep roots in Philadelphia and South Jersey — has built a reputation on fresh, high-quality food and beverages — items not typically associated with gas stations. This has helped Wawa steal market share from Burger King, Wendy’s and Starbucks, particularly during breakfast hour.
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