✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault
✎ Check out my NEWEST video: https://goo.gl/E0eE6m
✎ In this coaching session, I work with Chad Carden, founder of The Carden Group, who has spent over two decades helping leaders transform culture and performance inside large organizations. Chad realized that while his leadership training programs were powerful, his YouTube content wasn’t reaching the executives and VPs who actually make the hiring decisions. Together, we map out how to target the right audience, shift the message toward what decision makers care about, and turn YouTube into a business development tool, not just a platform for views.
✎ We break down the difference between content for the masses and content for conversion. Instead of chasing numbers, Chad learns how to create videos that directly address the concerns of executives—why their teams underperform, how to develop stronger leaders under them, and how to achieve better results across the organization. I share the strategy of building three types of shows: a business development show to open doors with million-dollar clients, a process show that demonstrates real coaching in action, and a thought leadership show that connects timeless lessons to current events and cultural stories.
✎ By the end, Chad sees how to use interviews with high-value prospects, coaching demos with real clients, and frameworks tied to leaders like Elon Musk, Warren Buffett, or Donald Trump to cut through the noise in the leadership space. This episode shows how aligning your content strategy with your business goals is the fastest way to win big clients, build trust with executives, and close seven-figure deals.
★ BOOKS ★
• Momentum: https://amzn.to/3kJZIAv
• Build to Serve: https://amzn.to/3XZiCSg
• Your One Word: https://amzn.to/3R9qVII
• The Top 10 Rules for Success: https://amzn.to/3JcNZVe
• 254 Confidence: https://amzn.to/3jdh9c2
★ RECOMMENDED VIDEOS FOR YOU ★
If you liked this video, you'll love these ones:
• How to Reach Millions Without Losing Balance! - https://youtu.be/AKvKxFTriHE
• Why You’re Stuck in Life (and How to Finally Break Free!) - https://youtu.be/pKDTkfCW8SI
• How to Grow Your Coaching Business From the World’s Happiest Country (Norway)! - https://youtu.be/v-nvdPGdLu4
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Thank you for watching - I really appreciate it :)
Much love,
Evan
#Believe