Is your app behaving like a leaky bucket? Do you keep pumping money into user acquisition but find that you’re not growing your overall user base or revenue? Too often, companies spend money on acquiring users when they haven’t optimized their app to engage and retain. In this video, we look at onboarding best practices to help you make your user acquisition spend count.
Chapters:
00:00 What is user onboarding
01:01 React to users’ intentions
01:24 Right feature, right time
01:46 Identify areas to improve
02:05 Test and iterate
02:27 Conclusion
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