The secret ingredient in almost everything you eat
It's annatto.
Subscribe to our channel and turn on notifications (?) so you don't miss any videos: http://goo.gl/0bsAjO
While making a video about cheese, I found out about a secret ingredient that shows up in almost all my favorite foods. While it's generally not used for flavoring, the potent pigment of annatto makes it one of the most popular natural colorants around.
Vox is on a mission is to help everyone, regardless of income or status, understand our complicated world so that we can all help shape it. Part of that mission is keeping our work free.
You can help us do that by making a gift: http://www.vox.com/give-now
Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on TikTok: http://tiktok.com/@voxdotcom
Check out our articles: https://www.vox.com/
Listen to our podcasts: https://www.vox.com/podcasts
Subscribe to our channel and turn on notifications (?) so you don't miss any videos: http://goo.gl/0bsAjO
While making a video about cheese, I found out about a secret ingredient that shows up in almost all my favorite foods. While it's generally not used for flavoring, the potent pigment of annatto makes it one of the most popular natural colorants around.
Vox is on a mission is to help everyone, regardless of income or status, understand our complicated world so that we can all help shape it. Part of that mission is keeping our work free.
You can help us do that by making a gift: http://www.vox.com/give-now
Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on TikTok: http://tiktok.com/@voxdotcom
Check out our articles: https://www.vox.com/
Listen to our podcasts: https://www.vox.com/podcasts
Vox
Vox helps you cut through the noise and understand what's driving events in the headlines and in our lives.
Vox video is Joe Posner, Mona Lalwani, Valerie Lapinski, Dion Lee, Ashley Sather, Joss Fong, Estelle Caswell, Adam Freelander, Kim Mas, Coleman Lo...