Is your alcohol ad being disapproved for "Irresponsible Alcohol Advertising"? Even if your targeting is correct, implying that alcohol boosts social success, health, or professional status is strictly prohibited. In this video, we reveal the specific content violations that trigger immediate ad disapproval and how to fix them.
What You Will Learn:
We break down the "Irresponsible Alcohol Advertising" policy, highlighting the specific scenarios you must remove from your creative and landing pages. This includes:
• The "Success" Trap: Implying alcohol improves social, sexual, or athletic standing.
• Health Claims: Suggesting therapeutic or health benefits.
• Safety Violations: Depicting alcohol use while operating machinery or performing tasks requiring alertness.
• Excessive Consumption: Showing binge drinking or targeting minors.
Why This Matters:
Google takes these safety guidelines seriously. Violations here don't just stop your ads; they can lead to a policy warning and potential account suspension after seven days. We guide you through the process of auditing your content, editing your ads directly in the Campaigns menu, and requesting a review or appeal.
Timestamps:
0:00 - Intro: The "Irresponsible Advertising" Policy
0:20 - Mistake 1: Targeting Minors
0:33 - Mistake 2: Implying Social or Professional Success
0:39 - Mistake 3: Claiming Health Benefits
0:43 - Mistake 4: Showing Binge Drinking or Machinery Use
1:06 - How to Fix Your Ads & Landing Page
1:37 - How to Appeal an Ad Disapproval
Resources & Links:
? Read the full Alcohol Policy (Irresponsible Advertising Section): https://support.google.com/adspolicy/answer/16427712
?️ Google Ads Policy Support: https://support.google.com/adspolicy/topic/2996750
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Hashtags:
#GoogleAds #AlcoholPolicy #AdCompliance #PPC #DigitalMarketing