Amazon fulfillment centers across North America manage millions of products, and need to make sure these products are ready to delight customers. Amazon leveraged AWS generative AI, including Amazon Bedrock and Amazon SageMaker, as well as computer vision technology to create Project Private Investigator (Project P.I.). The solution helps uncover defects, like damaged products or incorrect products, before it reaches customers. Project P.I. helps teams identify the root cause of issues and resolve the workstream to prevent it from happening again, to deliver quality orders at scale for customers. Join Taimur Rashid, head of generative AI innovation and deliver at AWS, as he chats with Keiko Akashi, leader of the Customer Trust Team at Amazon, about Project Private Investigator, the tech that powers it, and how it improves the customer shopping experience.
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