Lead generation reports in Google Analytics 2025 explained by Product Manager
Measuring and optimizing your lead generation campaigns shouldn’t require custom workarounds. We heard you; you need integrated, pre-built solutions.
Google Analytics now includes a new suite of lead generation default reports and suggested audiences. Hear how Carly Boddy, a Google Analytics Product Manager, explains this update as a ‘recipe for success.’
With these new tools, you can now:
→ See where potential leads are coming from, with the lead acquisition report
→ More easily understand why leads are falling off, with the lead disqualification and loss report, and
→ Quickly create new audience groups, with dedicated lead generation audience templates
Learn more here → https://goo.gle/4nlLW1D
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