Walmart launched a new store brand Bettergoods in an effort to attract new customers to more premium grocery products. And it’s not alone – private labels have exploded in sales. Investing in higher quality store brands is a rising trend among companies including Target, who brings in $30 billion in revenue annually on what they call their “owned brands.”
WSJ’s Sarah Nassauer visits Walmart and Target to explore the retail giants’ private label strategies.
Chapters:
0:00 Premium grocery brands
0:47 Private labels on the rise
2:00 Walmart
4:49 Target
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