Chris Brewer shares what he’s grateful for this year: AI making it easier to focus on profitability. Here’s why:
“Google's AI has taken a lot of the guesswork out of what profitable growth actually looks like. Between better audience signals, automated creative testing, and campaign types like Performance Max, brands can finally see the real levers driving margin, not just clicks. Google’s shift toward cleaner conversion modeling and more transparent reporting has made it easier for teams like ours to understand true contribution to the business, not just last-click wins. It’s helped simplify our strategy and sharpen where we spend, which has been a huge win for the brands we work with at OMG Commerce.”
Learn more here → https://goo.gle/3Xk9wB8