Do you want to sell alcohol online using Google Ads without getting your ads disapproved? In this video, we break down the two non-negotiable requirements your business must meet to run compliant ads for alcoholic beverages. Failure to follow these rules regarding age and location targeting can lead to policy warnings and account suspension.
What You Will Learn:
We explain the specific restrictions for the online sale of alcoholic beverages, focusing on the strict "no minors" rule and the nuances of location targeting. You will learn how to navigate approved countries, handle Alcohol by Volume (ABV) limits, and what to do if you receive a policy warning (including the 7-day compliance window).
If your ad is currently disapproved, we also walk you through the steps to review the full alcohol policy, fix your location settings, audit your landing page, and appeal the decision directly within your Google Ads account.
Timestamps:
0:00 - Introduction: Selling Alcohol Online
0:20 - Requirement 1: Age Targeting Rules
0:43 - Requirement 2: Approved Locations & ABV Limits
1:10 - How to Fix Ad Disapprovals
1:41 - How to Appeal a Policy Decision
Resources & Links:
? Read the full Alcohol Sale Policy (Approved Locations List): https://support.google.com/adspolicy/answer/6012382#104
?️ Visit the Alcohol Policy Support Page: https://support.google.com/adspolicy/answer/16428720
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Hashtags:
#GoogleAds #AlcoholPolicy #PPC #AdDisapproval #EcommerceMarketing