General Motors’ has invested nearly $2 billion into its historic 1956 technical center built by modernist architect Eero Saarinen. Inside the latest addition to its design headquarters, over 1,000 workers sculpt clay Cadillacs and Buicks and use VR to imagine car interiors.
WSJ toured the design headquarters to see how GM is future proofing car design while honoring its history.
Chapters:
0:00 GM office upgrades
1:00 GM’s campus and original design center
3:00 Designing a space for designers
5:17 The Design Dome
6:22 Connecting GM’s past to its future
Open Office
Offices are as unique as the companies they house. This WSJ series takes viewers inside standout spaces to show the amenities–and quirks–that separate them from the rest, as designers and company executives explain the reason behind it all.
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