Are you losing in-store sales to your competition? 3 tips to capture local holiday demand now
Are you losing in-store sales to your competition?
Here are 3 tips to capture local holiday demand now ?
? ?????? ????? ????????? ??????????: Holiday shoppers want their gifts today. Use Local Inventory Ads and pick up annotations to show nearby shoppers exactly what’s in stock and fulfillment options
?️ ??????? ???? ??????? ???? ???????: Shoppers are turning to Google Maps for last minute purchases. Use Performance Max for store goals and add promotion assets so your best in-store deals are easily found
? ??? ?? ??? ??-????? ?????: Late-season demand shifts offline. Set a ‘store visit value’ based on your average order value (AOV) to help Smart Bidding prioritize valuable foot traffic. In addition, use Use ‘Max Conv. Value’ or ‘tROAS’ to bid higher for shoppers likely to convert
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