Monitoring and observability with Amazon SES is crucial for customers to ensure successful email delivery, maintain good sender reputation, and gaining valuable insights into recipient engagement. By keeping an eye on performance metrics such as delivery rates, bounce rates, complaint rates, customers can optimize their email campaigns, maintain compliance with anti-spam regulations, and scale their email sending capabilities effectively.
This comprehensive video walkthrough addresses critical business drivers by providing insights and best practices for leveraging Amazon SES's monitoring tools, including the SES account dashboard, reputation metrics, SES SendingStatistics API, email feedback forwarding, event publishing, and the Virtual Deliverability Manager add-on.
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