✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault
✎ Check out my NEWEST video: https://goo.gl/E0eE6m
✎ To get more details on all the research and studies mentioned in this video check out the articles below:
https://www.livemint.com/companies/people/jeff-bezos-empty-chair-in-all-amazon-meetings-heres-why-represent-customers-at-table-two-pizzas-no-emails-rules-business-11726902175401.html
https://tracycrossley.com/surviving-to-thriving-evan-carmichael/
https://marketingsimplified.com/the-marketing-101-rule-we-love-to-break/
https://www.delve.ai/blog/buyer-persona-statistics
https://cxl.com/blog/messaging-strategy/
https://zoommetrix.com/marketing-strategy/how-dollar-shave-club-disrupted-the-razor-industry-with-a-game-changing-strategy/
https://medium.com/@tsttechnology/the-hard-truth-behind-why-42-of-startups-fail-ae4d9abe738c
https://ignitesales.com/blog/95-of-purchasing-decisions-are-emotional/
https://speakola.com/corp/steve-jobs-marketing-think-differently-1997
https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html
✎ Your success as an entrepreneur depends on how well you know your customer. In this video, Evan Carmichael shares how trying to sell to everyone leads to failure, while narrowing down to one clear avatar gives you power. He explains why Jeff Bezos kept an empty chair at Amazon meetings as a reminder to always serve the customer. Evan also shares his own story of struggling with a failing software startup, quitting, and then coming back to close a $135,000 partnership by focusing on customer needs.
✎ You’ll learn five clear steps to dial in your avatar and messaging. Evan shows how companies like Dollar Shave Club and Nike succeeded by speaking directly to their audience’s frustrations and desires. He highlights how emotional storytelling and simple, personal language connect more deeply than listing features. You’ll also see why half of startups fail because they ignore their customer’s real problems, and how research, listening, and using the customer’s exact words can change your results.
✎ This video breaks down how to define your one ideal person, understand their pain points, and focus on outcomes instead of features. Evan shares lessons from Bill Gates, Steve Jobs, and Coca-Cola to show how big brands refine their messaging, and how you can apply the same strategy to your business. By testing, adjusting, and listening, you’ll find the words that make your audience say, “This is for me.” If you want to grow your business, this is your guide to creating a message that connects.
★ BOOKS ★
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• 254 Confidence: https://amzn.to/3jdh9c2
★ RECOMMENDED VIDEOS FOR YOU ★
If you liked this video, you'll love these ones:
• Can You Help with Marketing? - https://youtu.be/ti2sgOzQ5H0
• 5 Warning Signs Your Morning Routine Needs Improvement - https://youtu.be/-sH0d4icnUw
• How Sara Blakely Turned $5,000 into a Billion-Dollar Empire - https://youtu.be/4z1gSKsnDHw
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Thank you for watching - I really appreciate it :)
Much love,
Evan
#Believe