The Future of Marketing: Why In-House Content Creators are Your Best Asset
Are you struggling to make your brand resonate in a crowded market?
Discover how transforming your employees into in-house content creators can elevate your brand's visibility and engagement. Join Robert Katai as he shares his extensive experience and insightful strategies that will turn your team into key influencers within your industry. In this video, Robert shares his first-hand insights and the transformative strategies he's observed and applied, from leveraging employee influence to drastically improving brand reach on platforms like LinkedIn and Twitter.
What You'll Learn:
? The significance of transitioning from brand-centric to people-centric content strategies.
? Expand your brand's organic reach by empowering employees to become brand ambassadors.
? Real examples of companies successfully implementing in-house creator programs.
?️ Step-by-step guidance on setting up a thriving in-house creator culture.
? Insights into the psychology of consumer engagement and trust in the digital age.
✏️ In This Episode:
00:00 - Intro to the In-House Creator Program
01:44 - Consumer Behavior Truths
04:24 - Problems Brands Are Facing
07:34 - The Solution ?️
08:49 - Apollo.io's Content Strategy
09:44 - Benefits of In-House Creators
17:48 - Media Platform within a Brand
20:55 - Audience Magnets ?
26:07 - Recap
30:40 - Connect w/ Robert Katai
31:21 - Q&A w/ Chris Do
43:30 - Outro
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? Where to Find Robert Katai:
https://www.instagram.com/katairobi/
https://www.linkedin.com/in/katairobi/
https://theb2bcreator.com/
https://theb2bcreator.com/newsletter/
? Get access to more for FREE here: https://thefutur.com/free-resources
? Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
? The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
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