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In-house Creators: The New Way to Build a Brand
The Future of Marketing: Why In-House Content Creators are Your Best Asset
Are you struggling to make your brand resonate in a crowded market?
Discover how transforming your employees into in-house content creators can elevate your brand's visibility and engagement. Join Robert Katai as he shares his extensive experience and insightful strategies that will turn your team into key influencers within your industry. In this video, Robert shares his first-hand insights and the transformative strategies he's observed and applied, from leveraging employee influence to drastically improving brand reach on platforms like LinkedIn and Twitter.
What You'll Learn:
? The significance of transitioning from brand-centric to people-centric content strategies.
? Expand your brand's organic reach by empowering employees to become brand ambassadors.
? Real examples of companies successfully implementing in-house creator programs.
?️ Step-by-step guidance on setting up a thriving in-house creator culture.
? Insights into the psychology of consumer engagement and trust in the digital age.
✏️ In This Episode:
00:00 - Intro to the In-House Creator Program
01:44 - Consumer Behavior Truths
04:24 - Problems Brands Are Facing
07:34 - The Solution ?️
08:49 - Apollo.io's Content Strategy
09:44 - Benefits of In-House Creators
17:48 - Media Platform within a Brand
20:55 - Audience Magnets ?
26:07 - Recap
30:40 - Connect w/ Robert Katai
31:21 - Q&A w/ Chris Do
43:30 - Outro
Hit that subscribe button and turn on notifications to not miss out on transformative branding and marketing insights.
#personalbranding #branding #brandingstrategy #brandawareness #corporatebranding
? Where to Find Robert Katai:
https://www.instagram.com/katairobi/
https://www.linkedin.com/in/katairobi/
https://theb2bcreator.com/
https://theb2bcreator.com/newsletter/
? Get access to more for FREE here: https://thefutur.com/free-resources
? Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
? The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
the futur, branding, personal branding, brand strategy, chris do, brand ambassador, brand strategist, in-house creators, influencer marketing, the business of influence, content creation strategy, how to grow audiences, how to grow your business, finding brand ambassadors, employee ambassador marketing, marketing strategy, how to increase brand awarness, brand awareness, corporate branding
Are you struggling to make your brand resonate in a crowded market?
Discover how transforming your employees into in-house content creators can elevate your brand's visibility and engagement. Join Robert Katai as he shares his extensive experience and insightful strategies that will turn your team into key influencers within your industry. In this video, Robert shares his first-hand insights and the transformative strategies he's observed and applied, from leveraging employee influence to drastically improving brand reach on platforms like LinkedIn and Twitter.
What You'll Learn:
? The significance of transitioning from brand-centric to people-centric content strategies.
? Expand your brand's organic reach by empowering employees to become brand ambassadors.
? Real examples of companies successfully implementing in-house creator programs.
?️ Step-by-step guidance on setting up a thriving in-house creator culture.
? Insights into the psychology of consumer engagement and trust in the digital age.
✏️ In This Episode:
00:00 - Intro to the In-House Creator Program
01:44 - Consumer Behavior Truths
04:24 - Problems Brands Are Facing
07:34 - The Solution ?️
08:49 - Apollo.io's Content Strategy
09:44 - Benefits of In-House Creators
17:48 - Media Platform within a Brand
20:55 - Audience Magnets ?
26:07 - Recap
30:40 - Connect w/ Robert Katai
31:21 - Q&A w/ Chris Do
43:30 - Outro
Hit that subscribe button and turn on notifications to not miss out on transformative branding and marketing insights.
#personalbranding #branding #brandingstrategy #brandawareness #corporatebranding
? Where to Find Robert Katai:
https://www.instagram.com/katairobi/
https://www.linkedin.com/in/katairobi/
https://theb2bcreator.com/
https://theb2bcreator.com/newsletter/
? Get access to more for FREE here: https://thefutur.com/free-resources
? Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
? The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
the futur, branding, personal branding, brand strategy, chris do, brand ambassador, brand strategist, in-house creators, influencer marketing, the business of influence, content creation strategy, how to grow audiences, how to grow your business, finding brand ambassadors, employee ambassador marketing, marketing strategy, how to increase brand awarness, brand awareness, corporate branding
The Futur
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