The customer journey has become a maze, making high-quality lead generation more complex than ever. In this discussion, Ginny Marvin sits down with agency leaders Grace Mante from Kepler, Pauline Jakober from Group Twenty Seven, and Patrick Ortenzio from Tinuiti to share their playbook for generating high-quality leads on Google Ads.
What the experts share:
✨ Multi-channel mastery: Go beyond Search to find high-value customers across every touchpoint
? Prioritize testing AI: Testing AI is critical for this new era, and new controls make this more flexible for lead generation
? 1PD is your fuel: Build a first-party data strategy, good data foundations led one brand's quality rate to jump 10x
Timestamps:
0:00 - The Modern Challenge for Lead Generation
0:31 - The 'why' behind an AI-powered campaign strategy
1:26 - Using a 'test and learn' approach
1:44 - The importance of data quality for AI
2:49 - How to optimize your bidding
3:45 - Key takeaways
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? Want to learn more about Google's best practices for lead generation? Visit the Google Ads Help Center: https://support.google.com/google-ads/answer/13489421?hl=en
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