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In this video we are going to understand what is branding.
Branding is the process of crafting a distinctive identity and impression for a product, service, or company within the consciousness of consumers. It involves various elements such as the brand's name, logo, design aesthetics, messaging, and overall public perception. Effective branding serves to differentiate a product or company from its competitors and influences consumer behaviors, loyalty, and purchasing decisions.
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✅ Branding Strategies For 2024
- Write Compelling Brand Story: Craft a narrative that resonates with your target audience, highlighting your brand's origins, mission, and values.
- Find Your Brand Voice: Develop a consistent tone and manner of communication that reflects your brand's personality and resonates with your audience.
- Create Your Brand Identity Design: Design a visual identity that conveys your brand's values, personality, and unique selling points.
- Stick to Your Brand Values: Consistently demonstrate your commitment to your brand's core values through actions, messaging, and decision-making.
- Define Your Brand Vibe: Create a cohesive brand experience that evokes emotions, aligning with your target audience's preferences and aspirations.
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✅ About Post Graduate Program in Digital Marketing Program:
This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
✅ Key Features:
- Purdue-Simplilearn Joint Post Graduate Program Certification
- Purdue Alumni Membership and Masterclasses
- Masterclasses from top Purdue instructors
- 200+ hours of applied learning
- Experiential learning through case studies and theme-based project work
- Get noticed by the top hiring companies
- Learn 35+ Digital Marketing tools
✅ Skills Covered
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
- Search Psychology
- Keyword Organization and Match Types
- Keyword Research
- Advanced Ad Features
- Ad Testing and ExtensionsLanguage Targeting
- And Many More
Note: 1 year of experience is preferred
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