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? Stop Chasing Customers. Create Them.
What if you never had to chase another client again?
Learn how to create demand by repositioning your offer - just like Saul Goodman did.
In this breakdown, Chris Do dissects a masterclass in positioning, marketing, and sales hidden inside an unlikely place: Better Call Saul.
You’ll learn how Saul turned a dead-end cell phone gig into a thriving business by reframing the product and creating a new type of customer.
If your business is stuck in the noise, this is how you break free.
This video is for you if...
? You feel like you're constantly chasing leads that never convert
? You’re not standing out in a saturated market
? You're tired of “selling” and want demand to come to you
?️ You're stuck describing your offer in terms of features, not value
? You want to understand real positioning—not just buzzwords
? You’re ready to shift from red ocean to blue ocean strategy
In this episode:
0:00 Intro
1:33 The Move Nobody Talks About
2:17 This Changes Everything
7:07 Truth About Standing Out
9:13 Activate THIS
12:02 Outro
Resources & concepts mentioned:
The Practice by Seth Godin
Blue Ocean Strategy by W. Chan Kim
The Brand Gap by Marty Neumeier
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The Futur c/o Chris Do
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios