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What if everything you've been taught about personal branding is wrong?
In this AdobeMAX session (Day 3, Session 1), Chris Do challenges the "church of personal branding" with a revolutionary idea: your brand isn't what you do—it's who you are.
Discover why closing the gap between your public persona and authentic self creates the most powerful personal brand possible.
Thank you, @Adobe for having us.
https://www.adobe.com/max.html
This conversation is for you if:
? You're struggling with creating authentic content that connects
? You're tired of the "nuclear arms race of fakery" on social media
? You need a framework for your origin, inciting incident, and defining moment stories
? You want to build a world around your brand, not just random disconnected posts
? You're an introvert who wants to make a bigger impact online
✏️ In This Episode:
0:00 Intro
0:24 Personal vs. Corporate Brand
6:53 Personal = Engagement
15:35 Crafting Your Origin Story
21:10 The 3 Acts You Need
25:00 Client Retention Secret ?
48:42 Your Market Value
52:17 Raise Your Rates
58:44 Imposter Syndrome
1:01:05 Smart Pricing Moves
1:05:46 Break Past Your Own Ceiling
1:09:10 The Secret to Standing Out ?
? Connect with Tahe:
Instagram: https://www.instagram.com/tahegovernor
LinkedIn: https://www.linkedin.com/in/tahegovernor/
YouTube: https://www.youtube.com/@TaheGovernor
Website: https://maverickculture.com/
? Connect with Chris:
Instagram: https://www.instagram.com/thechrisdo
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Website: https://thefutur.com/
X: https://x.com/theChrisDo
? Books Mentioned:
The Brand Gap: How to Bridge the Distance Between Business Strategy & Design by Martin Neumeier
The Hero’s Journey by Joseph Campbell
#personalbranding #storytelling #contentcreation #socialmediamarketing #brandstrategy #authenticity #creativebusiness #adobemax #thefutur #chrisdo #corporatebranding #branding
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro
?️ The Futur Podcast:
https://thefutur.com/podcast
? Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios
personal branding, Chris Do, AdobeMAX, The Futur, branding tips, brand strategy, social media marketing, content creation, storytelling for brands, creative entrepreneur, authentic marketing, digital branding, Adobe workshop, design business, personal brand development, brand identity, online presence, creative business, marketing strategy, content strategy, design influencer, creative community, brand messaging, business storytelling, social media engagement, designer tips, creative professional, design career, brand coaching, content creator