In this fireside chat, Choice Hotel's chief information officer Brian Kirkland talks with Tia White—GM, AWS AI/ML AdTech and MarTech at Amazon Web Services (AWS)—about how the multinational hospitality company is modernizing its approach to data. From migrating data and going all-in on AWS to improving the customer experience with personalization—Choice Hotels is using AWS services to build its entire data analytics platform in the cloud.
Learn more about how AWS is helping its hospitality customers innovate: https://go.aws/3TTGg23
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