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In this episode, Chris Do sits down with Hamlet Azarian, founder of Azarian Growth Agency, to discuss the science of startup growth and scaling. With over 20 years of marketing expertise, Hamlet shares actionable strategies for turning ideas into profitable ventures, creating customer-centric campaigns, and driving data-driven decisions. Whether you're an aspiring entrepreneur or a seasoned founder, this episode will transform how you approach growth in your business.
Timestamps:
00:00 - Intro
02:15 - What Defines a Startup?
06:30 - Pre-Seed vs. Seed Funding Explained
10:10 - Early-Stage Marketing Strategies
13:45 - Testing Market Fit with Prototypes
18:20 - The Role of Psychographics in Marketing
21:40 - Targeting the Right Audience on Social Media
26:30 - Multi-Variate Testing for Campaign Success
31:15 - Building Customer Personas That Work
35:50 - Landing Page Optimization Tips
41:20 - Creating High-Converting Campaigns
46:30 - Why Mindset is Key for Founders
50:45 - Overcoming Perfection to Drive Progress
53:00 - Outro
Hashtags:
#StartupGrowth #GrowthMarketing #TheFutur #ChrisDo #HamletAzarian #MarketingTips #Entrepreneurship #BusinessGrowth #DataDrivenMarketing #StartupTips #CustomerCentric #Psychographics #digitalmarketing
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media