Shop the Nike ACG LDV on Huckberry: https://bit.ly/4vCI9lS
We got unprecedented access inside the Nike mothership to explore one the most unapologetic outdoor brands of our time: All Conditions Gear. If you grew up in the 90’s, you know that ACG changed everything. They’re the weird, bright, and legendary pieces that completely rewired how we think about gear and pushed us to get outside.
In this episode of Behind the Brand, we’re raiding the highly classified archives, exploring prototype labs, and meeting the crew of athletes that are reintroducing ACG back to planet earth. It's an unfiltered look inside the wildest, loudest, most performance obsessed corner of the outdoor industry, still violently vibrating on its 1989 manifesto: make the absolute best gear, make it wildly different, and have a shitload of fun doing it.
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Chapters:
00:00 Intro
00:48 The Legendary Nike ACG
2:19 The Archives
5:54 The Shoe That Started It All
9:19 Interview with Nike CEO, Elliott Hill
12:02 Blue Ribbon Studio
16:39 Product Testing in Forest Park
20:06 Ben Runs The North Nasty
21:29 Nike ACG 2026 Apparel Lineup
24:31 Nike ACG Footwear Sneak Peak
28:51 Ben’s Final Thoughts