Inside Search Quality: Using metrics and data science to improve Search
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.
Resources:
BERT paper → https://goo.gle/3XroKpe
E-E-A-T for site owners → https://goo.gle/4c5E0fQ
Search Quality Rater Guidelines → https://goo.gle/3z07OvN
Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0
Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX
Meet Data Scientists at Google → https://goo.gle/3xzZ67c
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Resources:
BERT paper → https://goo.gle/3XroKpe
E-E-A-T for site owners → https://goo.gle/4c5E0fQ
Search Quality Rater Guidelines → https://goo.gle/3z07OvN
Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0
Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX
Meet Data Scientists at Google → https://goo.gle/3xzZ67c
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Google Search Central
Welcome to the official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search.
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