“Content Decay” generally refers to the natural decline in relevance and effectiveness of online content over time due to various factors such as changing trends, evolving audience preferences, or changing search engine algorithms.



In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.



Resources:

Episode transcript → https://goo.gle/sotr073-transcript



Watch more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral



Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.



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