TUI, a leading travel company, saw an opportunity to leverage generative AI to create high-quality automated content. Marc Jennings and his team chose to build a prototype using Amazon Bedrock because it provided a secure environment, cost control, governance, and training resources. TUI used two models - Llama 2 for generating hotel descriptions and Claude 2 for formatting output - which reduced content generation time from 8 hours to under 10 seconds while maintaining quality standards.
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