This is the new Ferrari Luce – a car we initially knew only as ‘Elettrica’ – and it’s Ferrari’s first electric vehicle. Such a status would be controversial in the best of times, but the market for high-end EVs has collapsed in recent years, so will the wealthy want it? Adding to the furore, there’s the design, which is a departure from the Ferrari norm as it’s been handled inside and out not by design director Flavio Manzoni and his Ferrari Centro Stile team, but by external agency LoveFrom. Founded by Jony Ive (former Chief Design Officer at Apple) and fellow designer Marc Newson, this video unveils the car they’ve created for Ferrari…
? Ferrari Luce
? Jason Barlow

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00:00 Ferrari Luce Introduction
01:10 Performance Stats
01:45 Five Seats & A Big Boot
02:08 Why Ferrari Didn’t Build A Supercar EV
02:38 Exterior Walkaround
03:41 A Car Within A Car
04:32 Weird Windscreen Wipers
05:33 Apple-Spec Design Details
06:18 Interior Explainer
06:53 Launch Control, Inspired By A Helicopter
07:10 Physical Switchgear, Aka Buttons!
07:41 Elegant Simplicity
08:06 How To Start The Ferrari Luce
08:32 Clock & Compass Combo
09:07 How Is It From The Back Seats?
09:24 Conclusion