Crafting The Most Tasteful Commercials With Loris Russier
Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/4ir24A9
About This Episode:
Director Loris Russier joins Dylan Hahn to break down his Tissot commercial, a three sport tribute to dedication built around NBA star Damian Lillard, Tour de France cycling, and MotoGP. Loris walks through the all practical approach behind the film, including a hand built infinity mirror box, a sunrise basketball shoot staged on a repurposed boat platform, macro watch inserts shot on a Phantom camera, and an interesting use of reflective spray. They also get into the department matrix that ran pre production, balancing warm and cool color across three shooting days in Georgia plus a separate studio day with Damian Lillard in Portland, and why Loris considers this his most personal work yet.
▶ Sources:
• Watch TISSOT "Everything Starts With A Dream"
• https://vimeo.com/1165762830?share=copy&fl=sv&fe=ci
• Connect with Loris Russier
• https://lorisrussier.com/
• https://www.instagram.com/lorisrussier/?hl=en
• View on Frame Set
• https://frameset.app/search/brand/tissot/everything-starts-with-a-dream
• Host: Dylan Hahn
• https://www.instagram.com/dylan__hahn/
About The Reframed Podcast:
Reframed is a show that helps growing filmmakers learn from the creators behind inspiring new work, offering real insights, practical tools, and a stronger sense of connection within the film community.
Chapters:
00:00 - Intro
01:09 - The Commercial
02:43 - Welcome back, Loris
02:59 - A dream project with Pretty Bird
03:26 - The brief: NBA, Tour de France, MotoGP
04:29 - Going practical over VFX
04:57 - Shooting in Georgia, chasing the light
05:46 - Editing instincts and shot rhythm
06:22 - No runtime limit on the main film
07:14 - The sunrise cornerstone shot
07:41 - Scouting the boat platform
09:02 - Shooting basketball at 600fps
09:57 - Chasing the sunrise window
11:19 - Confetti and slow motion textures
12:12 - Building the wood paneled locker
12:47 - Phantom camera and flashing lights
14:01 - Building the infinity mirror box
15:33 - Breaking real mirrors on camera
16:26 - Turning NBA footage into water reflections
17:40 - The kid watching basketball
18:38 - Georgia's color coded street dogs
21:01 - Lighting an entire neighborhood
23:34 - What actually counts as a pack shot
24:14 - Filming the watchmaker build the watch
27:49 - One day in Portland with Damian Lillard
28:49 - VFX snow, storm, and lightning
30:38 - Faking the motorcycle in VFX
33:06 - Choosing a macro lens for the watch
35:06 - The concrete ice bath shot
37:43 - Racing bicycles uphill through smoke
40:20 - One warehouse, every set built at once
44:24 - Rigging the rail shot with Damian Lillard
45:12 - The glow in the dark spray trick
48:19 - Shipping the spray to Georgia
48:53 - The hardest shot: watch inserts
51:38 - Pre production and the department matrix
53:51 - Comparing this shoot to the Bang and Olufsen episode
54:11 - How close the edit came to the storyboard
55:05 - The message behind the film
56:11 - Is this Loris's best work yet
57:15 - Closing thoughts and YouTube as film school
Frame Set
Helping filmmakers with creative development. Frame Set's YouTube channel is dedicated to creating videos that inspire, empower, and equip filmmakers of all levels — helping them feel less alone, more connected, and ready to apply what they learn to the...