India’s alternative medicine industry is booming as ancient principles of healthy living gain new traction, thanks in part to support from Narendra Modi’s government. “Ayurveda”, an ancient medical system that has existed in India for centuries, is flourishing with help from holistic-living influencers with vast reach on Instagram and YouTube. But there's a dark side to Ayurveda’s popularity.
Some doctors in India are seeing patients suffer serious injuries from long term use of ayurvedic medicines. Medical professionals trying to raise awareness about the dangers of alternative medicines have faced lawsuits and even government intervention.
Bloomberg Originals looks at the intersection of ancient wellness practices with a modernizing India.
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