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Tired of doing client work you hate just to pay the bills?
Feeling trapped in a creative business that's lost its spark?
John Roescher, founder of Raw Materials, knows exactly how you feel. In this candid interview, he reveals how he transformed a 150-person agency stuck in a rut into a principle-driven creative powerhouse.
What You'll Learn:
? How to break free from soul-crushing client work
? The secret to reigniting your passion for creative work
? Bold steps to realign your business with your true values
? Why being different is your greatest asset in a world of sameness
? How to attract and retain top creative talent globally
✏️ In This Episode:
00:29 - Intro
00:30 - John's Journey
06:45 - Creating Your Portfolio
10:27 - The Power of Believing
12:05 - Finding Your Big Breakthrough
15:00 - Effective Cold Outreach
17:56 - How to Scale
26:06 - Generating Demands
29:32 - Dealing w/ Rejections
31:47 - Hard Questions You MUST Ask
37:10 - Raw Materials Today
45:05 - Principles for 10x Growth
52:24 - The ‘Dan Sullivan Question’
55:41 - Outro
Whether you're a freelancer drowning in uninspiring projects or an agency owner feeling disconnected from your work, this interview offers a roadmap to rekindling your creative fire.
Discover how to build a business that prioritizes creative excellence over mindless growth. It's time to fall in love with your work again. Are you ready for your own creative revolution?
#burnout #businessstrategy #entrepreneurshiptips #creativeindustry #careergrowth
? Where to Find John: https://www.linkedin.com/in/johnroescher
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? Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
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? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
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✍️ Other Courses, Templates, and Tools:
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? The Futur Podcast:
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Recommended books, tools, music, resources, typefaces & more:
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
creative burnout, agency transformation, passion-driven business, creative excellence, differentiated work, client work frustration, creative integrity, business realignment, finding global talent, principle-driven creativity, business strategy, design leadership, remote work culture, creative entrepreneurship, scaling creative businesses, brand innovation, creative team management, client relationship management, value-based pricing, creative problem-solving, sustainable growth strategies, creative professional development, agency operations, industry disruption