18 years of studying graphic design, showed me how important and how useful psychology is in graphic design!!
In this video, we're diving deep into how graphic design psychology plays a crucial role in creating effective and engaging visuals. With nearly 18 years of experience in the field, I've seen firsthand how the right design principles and design theory can transform an average layout into a powerful piece that resonates with the target audience.
We'll begin by examining a sample design that’s a bit too cluttered and complex for its intended purpose—a social media or website piece focused on modern fashion trends. Applying key graphic design psychology techniques, we'll clean up the layout, making it simpler and more visually appealing to guide the viewer’s eye smoothly. Utilizing Gestalt theory, we ensure the design communicates effortlessly by creating a clear, easy-to-follow path that leads to effective engagement.
Next, we'll discuss how to play on psychological triggers like FOMO (Fear of Missing Out). The addition of a bold header like “Fashion Trends & New Era” at the top taps into this psychology, making the audience feel they could miss out on something trendy. This is a proven design principle that connects directly to the viewer's mindset.
We'll also explore how typography affects the perception of a design. A clean, modern typeface is essential when targeting a trendy and fast-paced audience, aligning the design with the viewer’s expectations. By making specific parts of the text bold and bright—like the use of a bright pink highlight—we emphasize key elements, drawing attention exactly where it’s needed, a classic move in design theory.
From there, we’ll dive into another design example—a promotional poster for a ramen restaurant. Through smart use of color, layout, and illustrative elements, we’ll shift the design from dull to dynamic. This example illustrates how small, psychology-based tweaks in graphic design can lead to huge visual improvements. Choosing a bright red background immediately grabs attention and flipping the layout positions the ramen image at the top, creating a quick and efficient two-step engagement process.
Finally, by adding illustrations and hand-drawn elements, we tap into a rustic, handmade vibe, creating authenticity—a crucial aspect in food design. This psychological approach makes the ramen feel homemade and unique, appealing directly to potential customers.
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0:00 18 Years Of Graphic Design..
0:11 Deconstructing Design 1 With Psychology
2:06 Making The Changes
3:39 Deconstructing Design 2 With Psychology
4:30 Making The Changes
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