Learn how to raise money for your startup business with Melina Cruz Villafaña, Co-Founder and COO of Homely - a marketplace in Mexico that matches trusted cleaners and users, and Maricarmen Herrerías, Co-Founder and COO of Casai - a hospitality brand known for its digitally fueled guest service and cultural sustainability. On this episode of Founded, the hosts discuss all things fundraising, from their experience to tips you can use when building your fundraising plan. They share what stage their businesses were in when looking for investors, how to find the right investors that meet company goals, and how pitching a numbers-focused business plan can get investors to invest in LATAM. Learn about angel investors, why it’s important to keep a close eye on your company's burn rate, and more.
Chapters:
0:00 - Intro
1:58 - Fundraising tips
9:43 - Outro
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About the Founders:
Maricarmen Herrerías is the COO and co-founder of Casai. Maricarmen has extensive leadership knowledge in the finance and hospitality industry. She began her career at Compass Investments and later became the FP&A manager at both Grupo Presidente and AT&T. Maricarmen earned a bachelor’s in administration at the University of Iberoamericana and holds a postgraduate degree in finance from the University of Anahuác.
Melina Cruz Villafaña Co-founder & COO
Homely is the first on-demand based marketplace in Mexico to match trusted cleaners with households and businesses in an easier, safer, and faster way while increasing incomes and benefits for cleaners. Users can book services in less than 1 minute, request services the same day and have a keeper at their door within two hours plus having the information previous the service starts of the keeper that will be cleaning. We have developed a selection process including a psychometric test to evaluate honesty and trustworthiness of the keepers.
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