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In this episode of The Futur podcast, Chris Do talks with Michelle J. Raymond of B2B Growth Co. to uncover how LinkedIn can supercharge business growth, especially for B2B companies.
They dive deep into leveraging LinkedIn’s tools, from creating meaningful company pages to impactful social selling strategies.
Michelle shares her expertise on turning content into authentic engagement, building a robust brand presence, and reaching ideal clients. Whether you’re a solopreneur, a brand manager, or a LinkedIn newcomer, this conversation has everything you need to drive results.
Tune in to learn the dos and don’ts of LinkedIn for business success in 2024 and beyond.
Find Michelle Raymond On Her Socials:
LinkedIn Profile - https://www.linkedin.com/in/michellejraymond/
YouTube - https://www.youtube.com/@MichelleJRaymond
Social Media for B2B Growth Podcast - https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569
TikTok - www.tiktok.com/@michellejraymond
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Timestamps:
00:00 - Intro
02:10 - Michelle’s Journey to LinkedIn Success
06:20 - The Challenges Businesses Face on LinkedIn
10:45 - Overcoming B2B Hesitation on LinkedIn
15:30 - Transparency in LinkedIn Marketing
19:50 - Building Community with Clients
23:45 - Turning Content into Leads
28:15 - Social Selling: Engage Without the Hard Sell
33:50 - Company Pages and Employee Advocacy
38:15 - Using LinkedIn’s Search Bar to Target Customers
42:05 - Personal Brand vs. Company Brand
47:10 - Content Quality Over Quantity
50:45 - Common LinkedIn Mistakes
55:00 - How to Create Thought-Leadership Content
59:30 - Outro
Hashtags:
#LinkedInMarketing #B2BGrowth #SocialSelling #ContentStrategy #BusinessGrowth #LinkedInTips #B2BMarketing #TheFutur #ChrisDo #MichelleJRaymond #DigitalMarketing #SocialMediaStrategy #PersonalBranding
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media