Why Microsoft's $80B Xbox Bet Backfired | WSJ What Went Wrong
Microsoft’s Xbox bet on a subscription service called Game Pass after struggling to keep up in the console market. The company spent more than $80 billion to bring major franchises like “Call of Duty” and “Fallout” onto the platform. Now Xbox is laying off about 3,200 employees and divesting five game studios, with CEO Asha Sharma calling for a “reset” of the business.
WSJ explores what went wrong, and what the future holds for fan-favorite franchises.
Chapters:
0:00 Microsoft’s $80 billion Xbox bet
0:44 The rise of Game Pass
2:16 The pandemic boom
3:20 The fall
4:51 Xbox’s restructuring
What Went Wrong explores the challenging conditions and decisions that led to a company's downturn.
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