Why the counterfeit business is booming // TRAIN BRAIN

Why the counterfeit business is booming

The quantity and quality of counterfeit sneakers has never been greater. As online sales boom, many buyers are deliberately choosing the steal over the real.
00:00 - The counterfeit epidemic
00:57 - How does eBay authenticate goods?
03:34 - What is driving the counterfeit boom?
05:24 - How is the sneaker resale market affecting counterfeits?
07:11 - What is the role of influencers?
08:56 - China: the world's counterfeit capital
10:45 - Is sneaker counterfeiting a victimless crime?
11:59 - Can counterfeit production be stopped?
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Watch our film about the future of shopping: https://econ.st/3xKV3RH
How does e-commerce look different in Africa? https://econ.st/3QJXWuq
Is China’s export boom coming to an end? https://econ.st/3HNpz1Z
Has fashion become the new asset class? https://econ.st/3tWDOvw
What is the international future of Amazon? https://econ.st/3HJReAG

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